“Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick.”

Ah Gwyneth Paltrow said it ever so eloquently. Dating back to college, I fell head over heels in love with red lipstick. For a very long period of time it became my trademark and I wore it unabashedly everywhere & any time of day. Time lapsed and as reds came and went, I couldn't find another "one". Either they were too shiny and had a short wear time, or lasted through dinner but were too severe, matte & drying. I couldn't figure it out. Makeup had made huge advances in the past decade for just about every other item, why hadn't a company found the perfect formula yet?

Sound the sirens...Make Up Forever has created it (of course!). The PERFECT classic blue red lipstick. Although it's a matte formula, it's not opaque, is moisturizing, looks amazing on and seriously lasts all day. It's part of their new Rouge Artist Intense line of 50 shades that come in 3 finishes. I will absolutely go back and try the other finishes in several colors. #8 you were worth the wait.